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Should You Break Into the Wearables Market?

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This story appears in the April 2015 issue of Entrepreneur. Subscribe »

Consumers have gotten attached to wearable accessories that monitor everything from steps taken to hours of sleep logged. Silicon Valley venture capital firm Mayfield Partners invests in recognizable consumer technology and mobile companies like Jawbone and Fitmob. With wearables like Apple Watch and Microsoft Band now entering the already crowded space, Mayfield managing director Tim Chang explains what entrepreneurs need to know about bringing new wearables to market. 

Apple

Why have wearables finally hit the mainstream?

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