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5 Ways to Generate Business Through LinkedIn

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This story appears in the August 2015 issue of Entrepreneur. Subscribe »

Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.)

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But here’s another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a disproportionate 62 percent want to learn more about LinkedIn. And 66 percent of marketers plan on increasing their LinkedIn activities in the next 12 months.

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