How One Man Is Helping Businesses Reach More Customers With Cost-Effective, Inclusive Products

Twenty-five years after the passage of the Americans with Disabilities Act, Patrick Hughes Jr., founder and CEO of Inclusion Solutions, still hears of gaps in its coverage. In a recent meeting, Hughes learned that Joe Martin, an alderman with quadriplegia, can’t get through the doors of 95 percent of the businesses in his town of Appleton, Wis., even though most are ostensibly ADA-compliant. 

Fuel Call

“These companies are thinking they’re compliant because they’re meeting the minimum requirements,” Hughes explains. “People are going to the minimum standards as opposed to looking at the spirit—and the spirit has been missed.”