My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Project Grow

3 Tips for Creating a Press Release That Gets Results

3 Tips for Creating a Press Release That Gets Results
Image credit: Conrad Egusa | Twitter
Publicize CEO Conrad Egusa.
Magazine Contributor
Entrepreneur Contributor
1 min read

This story appears in the October 2015 issue of Entrepreneur. Subscribe »

Q: What’s the best way to produce an effective press release?

A: Conrad Egusa, founder and CEO of Publicize, a Westport, Conn.-based PR firm that serves primarily tech startups, offers this approach.

Lead with the big story. Don’t just tell the world your news—tout the ramifications and your overall aspirations. When Egusa and a partner opened Espacio, a co-working space and incubator in Medellín, Colombia, he announced that it was part of a bigger mission—to turn the former drug capital into the Silicon Valley of Latin America. It worked. Espacio got coverage from the BBC and Financial Times.

Define your company in terms of the problems it solves. “Describe how your product or service serves the needs of the market in ways that the market doesn’t.” 

Use supporting data. When you announce that your new app will serve a big market, be sure to define big. Egusa suggests citing how much the market will be worth in three or five years. “It’s really important to provide data points, because they provide connectivity.”

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur