How This Beer Growler Went From Concept to Market
Entrepreneurs: GrowlerWerks founders Shawn Huff, Brian Sonnichsen, Evan Rege and Chris Maier created uKeg, a portable, pressurized growler (a container for transporting craft beer and other beverages).
GrowlerWerks | Facebook
“Aha” moment: The founders—who are based in Portland, Ore. (where else?)—were lovers of craft beer but not of traditional glass growlers, which can let brews go flat, warm and stale, leading to the discarding of limited-edition IPA (the dreaded “drain pour”). The team searched in vain for a pressurized growler that would keep beer fresh and cold.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
-
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
-
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
-
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
-
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
-
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
-
The Paradox of Celebrity Tequila
-
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.
