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Why Virtual Reality Is Vital

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This story appears in the March 2016 issue of Entrepreneur. Subscribe »

Brands are already experimenting with VR. Among them, the NBA shows 360-degree game footage, Marriott Hotels loans headsets to guests so they can take “tours” of exotic destinations and Ford uses VR to help design its vehicles’ interiors. By the year 2020, Altberg believes, VR companies will be generating more than $150 billion a year in revenues -- and you may want a part of that.

Ivan Garcia | Shutterstock.com

Isn’t this a little speculative? I don’t even know anyone with a VR headset. 

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