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What Every Entrepreneur Must Understand About Their First 10 Customers

This story appears in the June 2016 issue of Start Up.

Let’s face it, your business’s first 10 customers are the most influential ones you’ll ever serve. Failure, at least in those early customers’ eyes, can unravel your life-changing product or buttoned-up business plan. Conversely, success can turn those 10 into lifelong evangelists for your brand. Here are three ways entrepreneurs turned their experiences into innovation, growth -- and profits -- as a result. 

Geri Lavrov | Getty Images

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