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Entrepreneur Plus - Short White
For Subscribers

What the Stars of Impractical Jokers Can Teach You About Teamwork and Risk They make chemistry look easy.

By Jason Feifer

This story appears in the March 2017 issue of Entrepreneur. Subscribe »

David Yellen

The indignities mount. First, Murr is told that he has to compete in a bodybuilding competition. And to be clear, Murr is nobody's definition of fit. Stripped down to an American flag Speedo, he looks like a fillet of cod -- a soft, slender, floppy whiteness untouched by the sun. Next, his three best friends -- Joe, Sal and Q -- oil him up and spread on a nice layer of bronzer. Murr seems amused. He's done worse with these guys: He's faced off alone against a professional dodgeball team, he's been stuffed inside a piñata and hung from a crane and he's even had his nipple pierced. So twitching in front of guys who could bench-press him? Sure, why not.

Related: What Entrepreneurs Can Learn From the World's Best In Comedy

Murr is waiting with a bunch of meatheads when his name is called. He is led down a hallway and toward a door. As it opens, you can see him thinking through his next move. He'll channel Schwarzenegger, make his buddies laugh and then --