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How Amazon Sellers Can Keep Things Real When They're Surrounded by Fakes and Counterfeits

Learn how to fight the Amazon fraudsters.

This story appears in the April 2017 issue of Entrepreneur. Subscribe »

Q: I sell reflective wearables online and do good on . But I’m constantly seeing new competitors -- all cheap knockoffs that, suspiciously, quickly collect tons of positive reviews. What’s going on, and can I stop it?  -- Tim G.

Jasper Rietman

A: “Amazon” is a good name for ’ company. It’s a sprawling site characterized by relentless change, furious competition and incredible diversity. It’s also, as many sellers have discovered, a jungle.

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