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How Amazon Sellers Can Keep Things Real When They're Surrounded by Fakes and Counterfeits

Learn how to fight the Amazon fraudsters.

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This story appears in the April 2017 issue of Entrepreneur. Subscribe »

Q: I sell reflective wearables online and do good business on Amazon. But I’m constantly seeing new competitors -- all cheap knockoffs that, suspiciously, quickly collect tons of positive reviews. What’s going on, and can I stop it?  -- Tim G.

Jasper Rietman

A: “Amazon” is a good name for Jeff Bezos’ company. It’s a sprawling site characterized by relentless change, furious competition and incredible diversity. It’s also, as many sellers have discovered, a jungle.

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