How Changing Its Packaging Helped This Company Find Sweet Success
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
In the spring of 2015, Chris Mears was in supermarkets handing out samples of his new premium, M&M-style candies, called Little Secrets. “Oh,” one woman said, “this is perfect for my kids.” Another customer ate a chocolate and said, “I didn’t think it would taste this good!” Both were meant as compliments, but they made Mears anxious. His candy wasn’t for kids. And quality shouldn’t have been a surprise.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!