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How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.

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This story appears in the May 2017 issue of Entrepreneur. Subscribe »

In the spring of 2015, Chris Mears was in supermarkets handing out samples of his new premium, M&M-style candies, called Little Secrets. “Oh,” one woman said, “this is perfect for my kids.” Another customer ate a and said, “I didn’t think it would taste this good!” Both were meant as compliments, but they made Mears anxious. His wasn’t for kids. And quality shouldn’t have been a surprise.

Little Secrets / Beardwood

Related: 4 Creative Ways to Use Free Samples to Grow Your Business

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