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How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.

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This story appears in the May 2017 issue of Entrepreneur. Subscribe »

In the spring of 2015, Chris Mears was in supermarkets handing out samples of his new premium, M&M-style candies, called Little Secrets. “Oh,” one woman said, “this is perfect for my kids.” Another customer ate a chocolate and said, “I didn’t think it would taste this good!” Both were meant as compliments, but they made Mears anxious. His candy wasn’t for kids. And quality shouldn’t have been a surprise.

Little Secrets / Beardwood

Related: 4 Creative Ways to Use Free Samples to Grow Your Business

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