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Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages

It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.

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This story appears in the July 2017 issue of Entrepreneur. Subscribe »

Three years after launching an online magazine for young entrepreneurs called Foundr, Nathan Chan decided it needed a Wikipedia page. “Any legitimate brand has one,” he says. “All our competitors have pages.” There were just two problems. Wikipedia strongly discourages people from creating their own pages. And the site’s five-million-plus articles are largely created by 200,000-some volunteer editors, and it’s unlikely one of them would suddenly take an interest in a small startup and build a page themselves.

Anatoliy Babiy | Getty Images

Related: 6 Ways To Increase Your Brand's Online Credibility

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