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An Experimental, Tuition-Free Program Is Teaching Business Lessons Using Hip Hop

Budding entrepreneurs are using lessons from music-industry moguls to learn how to run their own businesses.

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This story appears in the September 2017 issue of Entrepreneur. Subscribe »

In a modish co-working space overlooking downtown Philadelphia, Imowo “Veli” Udo-Uton has six minutes to persuade six investors to finance his startup.

Institute for Hip Hop Entrepreneurship

He has an event production company he wants to take to the next level, and, clad in a baseball cap and black-framed glasses, he outlines his plan -- his ticket sale models, room occupancy caps and the first few big venues he can get with more capital. He tries to keep it animated and conversational. But midway through, he falters.

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