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How One Bag Fits Every Shopping Cart

The founders of Lotus Trolley, a reusable shopping bag system, measured shopping carts across the globe to build a product that would work for all customers.

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This story appears in the January 2019 issue of Entrepreneur. Subscribe »

As eco-minded residents of California, Farzan and Jennifer Dehmoubed were thrilled when the state banned single-use plastic bags in 2016. But soon their home was packed with a new kind of waste: heavy-duty totes that, despite their intended reusability, were often forgotten, susceptible to mold and bacteria, and ultimately destined for the landfill. The couple saw this as an opportunity and created the Lotus Trolley Bag, a compact set of four machine-­washable, mold-resistant grocery bags that hang inside a shopping cart, suspended by rods that help you easily move items from cart to car to home. Then came the big question: What size does it need to be to fit inside most carts?

Sarang Solhdoost

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