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Everything You Need to Know to Pitch an Investor

Asking investors to fund your business is uncomfortable, intimidating and at times even excruciating. Here's how to make it better.

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This story appears in the June 2019 issue of Entrepreneur. Subscribe »

The act of pitching your business to a venture capitalist can be a harrowing experience. You’re at your most vulnerable place in your professional career. You’ve probably just quit a job that provided a steady income -- and had to convince your spouse or significant other that all of this would eventually lead to greater financial security for your family. 

10'000 Hours | Getty Images

In the meantime -- the next 10 years or more -- you are going to live cheaply, take no vacations, work longer hours than ever before, sleep fitfully (my partner, Ben, has said that as a startup CEO, he slept like a baby -- waking up every few hours crying), and beg VCs to finance this glamorous lifestyle. Sounds like fun, right?

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