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Why This Founder Finds Inspiration in a Necklace

It reminds Evolved by Nature's Rebecca Lacouture of her mother -- and helps her to always do her best.

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This story appears in the December 2019 issue of Entrepreneur. Subscribe »

My mom, , died after a brief illness in 2005. I was a month away from finishing a Ph.D. in biomedical engineering from Tufts University. My dad created a personal gift for my sisters and me: necklaces engraved with our mom’s thumbprint on the front, and her birth date and the date she passed on the back. They would serve as a reminder that our mother is always with us.

Michelle Rafferty

Over the years, I’ve come to rely upon that necklace -- both personally and professionally.

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