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This Artwork Inspired Veronica Chou to Make a More Responsible Fashion Brand

A Nepalese drawing reminds her to think about the impact her business has on the world.

This story appears in the April 2020 issue of Entrepreneur. Subscribe »

I am the daughter of a very successful Chinese businessman, and growing up I was taught that if you work hard, success will follow. So in 2008, at 24 years old, I founded a clothing company called Iconix China. It grew to include 12 brands with more than 1,000 stores. 

Courtesy of Veronica Chou

I sold Iconix in 2015 and found myself at a crossroads. I wanted my own success to be defined by more than the success of the company I’d built, but I wasn’t sure what that might look like. I went in search of clarity and traveled to Nepal to explore, reflect, and connect with nature. My days were spent hiking, doing yoga, and meditating. One day, near a local temple, I stumbled upon a monk drawing a geometric design. I was captivated by its intricacy and symmetry, and the commotion of the touristy street fell away.

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