Why the Founders of Senreve Built a Fashion Brand in Silicon Valley
Fashion is all about insider status, but to truly innovate, these founders wanted to break away from the pack.
Coral Chung and Wendy Wen had built successful careers in business consulting and investment banking, respectively. When they both ended up doing some work with storied luxury fashion brands (Chung with Prada, and Wen with Chanel), the Stanford business school grads identified the same big problem: Nobody was taking a digital-first approach to serving professional millennial women — so they decided to try. Chung and Wen created Senreve, a direct-to-consumer luxury fashion brand, and launched their first product in 2016. (It’s called Maestra, a bag that can be worn as a tote, a crossbody, or a backpack and has enough space for the many tools of a busy executive.) Since then, Senreve has exploded, being embraced by celebrities like Selma Blair and Priyanka Chopra, and raising $23 million. How’d they do it? By owning their outsider status.
Senreve
1. Select your home base.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
