Websites

News and Articles About Websites

Why We Should Focus on Attention, Not Clicks.
Marketing Bootcamp

Why We Should Focus on Attention, Not Clicks.

Millions of blog posts are published every day. A small percentage gain traction and attract readers.
5 Signs You Have a Great Website Form Lead, and What To Do Next
Building a Website

5 Signs You Have a Great Website Form Lead, and What To Do Next

When you're following up on tons of form leads from your website, they all start to look the same. However, if you look for these five attributes, you'll quickly zero-in on the most promising leads.
6 Top Professional Website Builders for Small Businesses
Marketing Bootcamp

6 Top Professional Website Builders for Small Businesses

Consider what your site needs to thrive and the features you need to create the platform you want.
Rehan Ijaz
8 Questions to Ask Before Redesigning Your Website
Website Design

8 Questions to Ask Before Redesigning Your Website

If your small business's website isn't gaining traffic, actively engaging customers or targeting the right personas, it might be time for a redesign.
Jana Barrett
Here's How to Fix That Lonely Wasteland You Call Your Website
Marketing Bootcamp

Here's How to Fix That Lonely Wasteland You Call Your Website

Write, publish, promote, repeat. Strong, relevant content is key.
Mike Taylor
Transform Your Company's 'About Page' From Jargon-Filled to Genuine
Marketing Bootcamp

Transform Your Company's 'About Page' From Jargon-Filled to Genuine

Show your company's true colors with a thoughtful and heartfelt introduction.
Aaron Agius
Does Your Website Say, 'Trust Me'? It Better.
Marketing Bootcamp

Does Your Website Say, 'Trust Me'? It Better.

Just as you'd walk out of a shady restaurant or car dealership, so will a customer who doesn't trust you leave your website.
David Leonhardt
3 Tricks to Increase Your Online Business's Value
Marketing Bootcamp

3 Tricks to Increase Your Online Business's Value

Pay attention to these three issues and watch your website's value grow.
Mark Daoust
The Science of Online Forms and the Brand Experience: An Essential Guide
Marketing Bootcamp

The Science of Online Forms and the Brand Experience: An Essential Guide

There's a lot you have to keep in mind when building an online form -- length, placement, verbiage, even color. Yes, I said color. Let's prevent people from seeing red because of your form. Or is red a good thing? Keep reading and find out.
Chris Byers
Appeals Court Backs Landmark Net Neutrality Rules
Performance Ignited

Appeals Court Backs Landmark Net Neutrality Rules

The rules prohibited broadband providers from giving or selling access to speedy internet, essentially a 'fast lane' on the web's information superhighway.
A Short Primer on How the Web Works
Performance Ignited

A Short Primer on How the Web Works

We all use this thing called the internet every day, but many of us probably don't understand the mechanics behind it.
Andrew Medal
8 Questions for Assessing Your Website
Marketing Bootcamp

8 Questions for Assessing Your Website

Your online presence can't focus just on selling a product or service. To reach more customers, make your website is engaging -- a place where potential customers interact enough with you to become committed customers.
Kate Swoboda
The Science Behind High-Converting Websites
Marketing Bootcamp

The Science Behind High-Converting Websites

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
Eric Samson
Here's How We Should Actually Track Website Conversions for Luxury Brands
Marketing Bootcamp

Here's How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Liraz Margalit