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Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift

If you can develop a resilient brand as the world has turned upside down, you'll be well-positioned to thrive when the crisis is finally in the rearview mirror.

Opinions expressed by Entrepreneur contributors are their own.

Faced with the coronavirus pandemic and a difficult economic climate, almost every industry finds itself undergoing a major paradigm shift, from local retail stores having to dramatically ramp up their online capabilities to major global brands grappling with supply chain challenges and changing consumer behavior.

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For marketers, this moment of upheaval has meant rethinking well-planned strategies, with a new emphasis on helping ensure their businesses survive the uncertainty ahead. As a marketing and investor relations professional in the automotive tech industry — where supply chains are consolidating and innovative technologies are rapidly reshaping the driver experience and market demands — navigating transformational change was at the core of my job even before COVID-19. Now, as a broad swath of other industries confront similar challenges, here’s how marketers can adapt their strategies to fit the new normal of remote communication and swiftly changing industry trends.

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