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Could Your Company Be More Customer-Centric?

Providing great customer service isn't good enough anymore. Successful brands need to be fanatical about understanding their consumers and solving their trickiest problems.

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If you are a business owner or business leader, please do not confuse good customer service with being customer-centric. 

Weeraya Siankulpatanakij/EyeEm | Getty Images

Sure, having great customer service is important, but it alone does not mean that you are customer-centric. If you are customer-centric then you are probably providing great customer service as a result. But it does not necessarily work the other way around.

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