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Could Your Company Be More Customer-Centric?

Providing great customer service isn't good enough anymore. Successful brands need to be fanatical about understanding their consumers and solving their trickiest problems.

Opinions expressed by Entrepreneur contributors are their own.

If you are a business owner or business leader, please do not confuse good customer service with being customer-centric. 

Weeraya Siankulpatanakij/EyeEm | Getty Images

Sure, having great customer service is important, but it alone does not mean that you are customer-centric. If you are customer-centric then you are probably providing great customer service as a result. But it does not necessarily work the other way around.

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