Dennis Geelen

Dennis Geelen

Entrepreneur Leadership Network Writer
Founder of Zero In

Dennis Geelen is the Founder of Zero In ( and a customer experience and innovation consultant. Geelen is also the author of the best selling book The Zero In Formula - The Definitive Guide to Building a Disruptive and Sustainable Business Through Customer-Centric Innovation.

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How to Battle Boredom and Indifference

Starting a business is not the goal. Overcoming indifference is the real objective.

Could Your Company Be More Customer-Centric?

Providing great customer service isn't good enough anymore. Successful brands need to be fanatical about understanding their consumers and solving their trickiest problems.

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