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Why Email Marketing Is Better for Your Business Than Social Media

Most entrepreneurs neglect their email marketing strategies. Here's why that's a mistake.

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Opinions expressed by Entrepreneur contributors are their own. This article was updated on August 13, 2021

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable -- email marketing is more powerful than ever.

Alexander Spatari | Getty Images

Even though new technology springs up every day, having an email list is still one of the best ways to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your digital marketing strategy, and you’ll be missing out on a ton of potential business opportunities.

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