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Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand

Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success.

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The Covid-19 pandemic has brought declines in marketing budgets but significant increases in the percent of those budgets spent on social media (23.2%, according to Marketing Charts). With increased spending comes increased expectations for return on investment. How do you ensure you are spending your time and money on the right social media channels, with the right message to gain the best results? Start with avoiding these common mistakes.

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