This Is the Key to Running a Thriving Business in 2021 We're heading into an unpredictable year. Focus on growing your business, and don't obsess over what's out of your hands.
By Adam Bornstein •
This story appears in the January 2021 issue of Entrepreneur. Subscribe »
Q: How can I make plans and prepare my business for the future when the future is so unclear? — Sara, Chicago
First, know this: You were made for exactly this problem. The entire entrepreneurial journey is built on chance, adaptation, and risk, and you have always operated with against-all-odds hurdles. Forget the craziness of the pandemic, and of a year we're all eager to leave behind. All you've ever needed is opportunity, then and now. It's time to make it.
Related: How to Make Big Decisions When Facing an Unpredictable Future
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