How to get customers buzzing about your business
People love to talk, and when they say great things about your business, it translates into increased sales and a strong growth curve. Buzz is all about what's hot, new and interesting. It's more persuasive than traditional advertising, because buzz is based on trust-we're more likely to believe what's told to us by friends or co-workers.
Influencers and opinion leaders are the engines of buzz. These people can be experts, members of the press, politicians, celebrities or well-connected customers others rely on for information. For example, when Oprah recommends a book, it soars to No. 1; or when Sarah Jessica Parker wears a new dress, it's pictured in fashion magazines. The fuel these influencers require is compelling information, whether it's about the latest books, fashion or software. Your public relations and referral programs are the keys to generating this information.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!