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Give a Good Interview

You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.

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This story appears in the July 2004 issue of Entrepreneur. Subscribe »

A well-placed quote or an on-air interview can position you as a sought-after expert in your field or even catapult your company to national prominence. It may take you months to pitch and win a prized interview-or you may be surprised one day by a call from an important journalist. And the way you handle your few minutes of fame can be crucial to your business success.

Are you up to speed on techniques for handling print, radio and even TV interviews? Here's how to prepare for and breeze through print and broadcast interviews, from defining a three-point platform and seamlessly bringing interviewers back to the points you want to cover to overcoming .

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