Speak Up

An entrepreneur who doesn't like to negotiate is like a chef who doesn't like to handle knives. Bargaining ability is a key business skill. If you resist learning and using it, you have a serious deficit-not just at the bargaining table, but also in life.

Of course, there are plenty of reasons not to like negotiating. It can be alternately petty, time-consuming, confrontational, impossibly difficult and aggravating (to name a few). What matters most, however, is why you don't like to negotiate.