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Spill the Beans

If you share free information with potential customers, they're more likely to remember you when it's time to buy.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Do your marketing campaigns promote offers that only apply to purchases? If you're not marketing free information, then you're not connecting with internet researchers on the verge of becoming internet shoppers.

When you give away information, it seems like you're sharing secret stuff. You're not, but that's the perception, because you're offering people value without asking them to open their wallets. Help people solve a problem or teach them something, and they'll want to learn about your company. Tips to try:

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