Affiliate Marketing Strategies
Get more wins--and more sales--from your affiliate program by stacking your roster with internet-marketing pros.
Want to pay a marketing team only for results? Then get an affiliate program in place, and invite internet-savvy marketers to promote your business for no upfront cost. To launch a successful program, plan your strategy based on these questions:
1. What do you want your affiliates to do? First, decide if you'll pay affiliates per click, lead or sale. Then, discuss their role in your overall marketing strategy. Experienced affiliates will use e-mail, search engines, content sites and possibly offline opportunities to promote your business. Do you want this sales force to dominate all marketing channels for you, or will you set restrictions to prevent same-channel competition?
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market