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Affiliate Marketing Strategies

Get more wins--and more sales--from your affiliate program by stacking your roster with internet-marketing pros.

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This story appears in the October 2005 issue of Entrepreneur. Subscribe »

Want to pay a marketing team only for results? Then get an affiliate program in place, and invite internet-savvy marketers to promote your business for no upfront cost. To launch a successful program, plan your strategy based on these questions:

1. What do you want your affiliates to do? First, decide if you'll pay affiliates per click, lead or sale. Then, discuss their role in your overall marketing strategy. Experienced affiliates will use e-mail, search engines, content sites and possibly offline opportunities to promote your business. Do you want this sales force to dominate all marketing channels for you, or will you set restrictions to prevent same-channel competition?

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