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Closer Call

Looking for a few good salespeople? Start here.

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This story appears in the October 2005 issue of Entrepreneur. Subscribe »

There are a handful of traits that will bring your reps the most closed sales and repeat customers. Wendy Weiss, a New York City-based sales trainer and author of Cold Calling College, shares her top five traits to look for in a salesperson:

1. Stick-to-itiveness: The most important trait is the ability to keep going. "Sales can be a tough world," says Weiss. "The stark reality is that some prospects will say no." What the salesperson does with that no is key. They can allow it to stop them, or they can put it aside and continue. Look for someone who does the latter.

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