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Is Your Website Annoying?

Your website might be annoying customers. Here's how to change that.

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This story appears in the December 2005 issue of Entrepreneur. Subscribe »

As web consumers become more sophisticated, they're demanding more and tolerating less from the websites they frequent. A national survey of consumer pet peeves about commercial websites commissioned by Chicago-based web hosting company Hostway found that more than 70 percent of consumers say they are unlikely to purchase from, or even return to, a site after encountering pop-up ads, "register for more information" log-on pages that block access to promised content, or extra software installation requirements for viewing the site. Other peeves: dead links, confusing navigation, slow-loading pages, ineffective site-search tools, moving text and poor appearance.

Andre Stecki, CEO and co-founder of GoApply.comin Aliso Viejo, California, has taken pains to make his website less annoying. GoApply.comis an online mortgage and financial services company that anticipates $35 million in revenue by the end of the year.

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