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Tips for Event Sponsorship

Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.

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This story appears in the March 2006 issue of Entrepreneur. Subscribe »

How many community or local business events has your company sponsored in the past year? Perhaps you participated in three, four or even more. But how much attention did you really get for all the hard work and time you invested?

With the arrival of spring-and summer just around the corner-you may be invited to take part in everything from community fairs and chamber of commerce events to parades and 10K runs. And while community events can be a great way to raise your company's visibility and increase sales, it's easy to get lost in the crowd of sponsors.

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