Entrepreneur Leadership Network Contributor
Co-Founder & Managing Director of Catalyst Insight Group
Alicia Miller is co-founder and is managing director of Catalyst Insight Group, a boutique strategic advisory firm with deep expertise in franchising. She works with founders, franchisors, family offices and private equity clients to accelerate brands while ensuring business longevity.
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Buying a Franchise? Make Sure the Marketing Process Is Worth It
Make sure the franchise you buy, and their marketing system, are worthy of your time and investment.
To Make a Smart Franchise Purchase, Ask These 3 Contrarian Questions
Franchising is a powerful and highly successful entrepreneurial model. But it's not as turnkey or foolproof as some franchise salespeople would like you to believe.