Barbara Findlay Schenck

Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.

Latest: Page 2

Business News

Register, Protect and Defend

How to stake and protect your claim when it comes to intellectual property.

Business News

When it Comes to Business Crises, A.D.A.P.T. or Else

Follow this five-step action plan when circumstances force a change to your usual routine.

Business News

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.

Business News

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.

Business News

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.

Business News

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.