More From Derek Newton
Marketing
5 Tips for Getting on TV
Even small, personal brands and startups can unlock the PR power of television.
Education Tech
5 Fascinating Edtech Companies From National Education Week
From launching experiments into space to an online architectural academy, here's a look at a few businesses applying entrepreneurial solutions to teaching and learning.
How to Start a Business
3 Fast Steps to Help You Get to Market -- Right Now
When you need to get your idea to market right away, here are three services you'll want to remember.
Small Business Heroes
How to Navigate the River of Marketing Data
Don't drown while your competitors have taken command of their marketing data using these tricks.
Crisis Management
5 Crisis Management Tips for Your Digital Brand
Brands can be destroyed in hours. Remember: You're not the story.
Websites
3 Inexpensive or Even Free Ways to Forge Your Business Web Presence
Pizza parlors? Radio stations? Many businesses 'invisible online' are overlooking free ways to claim what's already theirs.
Marketing
4 Free or Inexpensive Ways to Help Your Business Stand Out
A great office culture and a unique domain name can help you break through the market clutter.
Marketing
Conferences Are Good for Networking but Great for Marketing
Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
Video Marketing
Make a Great Online Marketing Video With These 5 Tips
Plenty of companies and PR pros get video wrong. They don't have to.
Video Marketing
How You Can Take Advantage of the Online Video Trend
Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
Small Business Heroes
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Public Relations
7 DIY Rules for When the Reporter Calls
You did the outreach. Now what do you do when someone responds?
Media Coverage
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Press Coverage
Do It Yourself Media Relations: The 2 Things You Must Get Right
Gain clarity about your message and the audience before you launch your own PR campaign.
Charity
Erase the Line Between Cause and Marketing
The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.