More From Derek Newton - Page 2

Marketing

5 Tips for Getting on TV

Even small, personal brands and startups can unlock the PR power of television.
Education Tech

5 Fascinating Edtech Companies From National Education Week

From launching experiments into space to an online architectural academy, here's a look at a few businesses applying entrepreneurial solutions to teaching and learning.
How to Start a Business

3 Fast Steps to Help You Get to Market -- Right Now

When you need to get your idea to market right away, here are three services you'll want to remember.
Marketing

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Crisis Management

5 Crisis Management Tips for Your Digital Brand

Brands can be destroyed in hours. Remember: You're not the story.
Websites

3 Inexpensive or Even Free Ways to Forge Your Business Web Presence

Pizza parlors? Radio stations? Many businesses 'invisible online' are overlooking free ways to claim what's already theirs.
Marketing

4 Free or Inexpensive Ways to Help Your Business Stand Out

A great office culture and a unique domain name can help you break through the market clutter.
Marketing

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
Ready for Anything

Make a Great Online Marketing Video With These 5 Tips

Plenty of companies and PR pros get video wrong. They don't have to.
Video Marketing

How You Can Take Advantage of the Online Video Trend

Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Press Coverage

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Charity

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.