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Geoff Weiss

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Social Media

Instagram Is Piloting a Feature That Lets Users Toggle Among Multiple Accounts

Currently, users must sign out of and then back in to Instagram in order to switch between their work and personal accounts.
Crowdfunding

How to Create Compelling Rewards for Your Crowdfunding Backers

Kill two birds with one stone, says crowdfunding consultant Sally Outlaw.
Viral Videos

How One Man's Viral Review Turned This Sweet Potato Pie Into a National Phenomenon

The Patti LaBelle-branded delicacy, sold exclusively at Walmart, could soon be to blame for a sweet potato shortage.
Take It From The Pros

What Small Businesses Can Learn From Shake Shack About Branding

The popular burger chain has been 'very clear' about what it stands for, says branding expert Denise Lee Yohn.
Copyrights

YouTube Will Spend Up to $1 Million to Defend Certain Creators Facing Copyright Disputes

The video platform is foraying into the copyright fray in a bid to protect 'fair use.'
IPO

Square, Match Group Soar in Market Debut Despite Dismal Initial Pricing

It marks a relatively hopeful sign in a chilly IPO climate.
Tinder

Tinder CEO Sean Rad Makes Veiled Threat to Vanity Fair Reporter Ahead of IPO

The off-color comments come just days before the Match Group, Tinder's parent company, plans to raise a reported $466 million in its IPO.
Sleep

Mattress Startup Casper Is Bringing Its One-Model-Fits-All Approach to Pillows and Sheets

'Today, Casper has moved from being a mattress company to building its own sleep environment,' the company's chief creative officer said.
Crowdfunding

Consider These Key Factors When Setting Your Crowdfunding Goal (Video)

Crowdfunding consultant Sally Outlaw shares tips about how to pare down targets -- but not too much -- as well as the benefits of stretch goals.
Time Management

Late to a Meeting? On This Team, You Have to Pay Up With an Office Plant.

A unique policy is bearing fruit for Grovo, a New York-based learning and development firm.
Yahoo

Marissa Mayer Channeled 'The Wizard of Oz' in Bizarre $70,000 Team-Building Photo Shoot

Top staffers dressed as characters from the classic film, including Mayer as Dorothy, complete with blue-ribboned braids and a cheeky grin.
Theranos

Safeway Seeks to Dissolve Secret $350 Million Deal With Beleaguered Blood Startup Theranos

The partnership, code-named project 'T-Rex,' called for Theranos blood test facilities to be built in 800 Safeway stores nationwide.
Nostalgia

The '90s Keep Coming Back: 'Mystery Science Theater 3000' Is Kickstarting a Reboot

The show would join other crowdsourced reboots including Veronica Mars, Reading Rainbow and Super Troopers.
Online Video

Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.