Gregory Ciotti

Gregory Ciotti - Page 2

Marketing Strategist

Latest

How to Talk to Your Angriest Customers

Oftentimes, a negative experience can be salvaged and turned into an opportunity.

25 Lessons Growing Our Company Blog to 2 Million Visitors

Creating great online 'content' is another avenue to help customers get the results they need.

The Under-Appreciated Benefits of Creative Consistency

Being consistent doesn't count for everything, but it sure counts for a lot. Let me explain.

10 Quick Tips for Better Business Writing

Your writing should be meaningful. Here are some signs that it is heading in the right direction.

Why Gmail Fails for Customer Support

Never skimp on that which directly affects customer communications.

Customer Support Is More Than High Scores

Even great data cannot guarantee good decision-making. Without context, data is meaningless.

Forget 'Lifehacks.' Form Good Habits Instead.

A small selection of shortcuts are useful and meaningful, but don't be fooled by the illusion of progress.

How to Make Hiring Less of a Headache

Teamwork makes the dream work. When the right talent is working together, magic can happen -- but only if you know how to spot greatness and hire it.

Spare Me Your Platitudes. Customers Are Tired of Insincere Support.

Does the stat game interfere with businesses growth? It certainly seems like it, especially if you're looking to hack a specific metric up and to the right.

The Lost Art of Candor in the Workplace

Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.

Why Good Employees Make Bad Decisions

Here are five of the most common, most concerning reasons that good judgment among teams can falter.

25 Books on Persuasion, Influence and Understanding Human Behavior

As a professional, executive or entrepreneur, the more you know about how people tick, the better.

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.