Wilmington, Del.,-based Gregory Ciotti is the marketing strategist at
, the invisible email support software for small businesses. He also writes about behavioral psychology at his blog
Make More Happen
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Visuals, graphics and charts can concentrate and present information in a way that sticks.
There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.
Understanding is temporal and changes whenever you gain new information, experience or shift your vantage point.
The alchemy of remote work is that location becomes irrelevant; you can quite literally build a team, culture, and company without borders.
'As for how to write well,' writes Paul Graham, 'here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut everything unnecessary.'
Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.
Growth comes as a result of developing product/market fit. A growth team helps optimize this curve.
Utilizing smart pricing strategies when selling products, services or subscriptions is a must to succeed in a competitive marketplace.
Here are a handful of troublesome scenarios you may come across, and some guidance on how to handle them.
Why dismiss yourself as unable to contribute beyond your own abilities?
The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
It's time to get serious about creativity.
It can seep throughout an organization, sabotaging motivation, enthusiasm and comradery.
Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
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© 2017 Entrepreneur Media, Inc.