Gregory Ciotti

Marketing Strategist

Wilmington, Del.,-based Gregory Ciotti is the marketing strategist at Help Scout, the invisible email support software for small businesses. He also writes about behavioral psychology at his blog Sparring Mind.

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Business News

Why a Visual Is Worth a Thousand Words

Visuals, graphics and charts can concentrate and present information in a way that sticks.

Business News

How to Easily Measure Customer Satisfaction

There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.

Business News

9 Workplace Lessons to Help Improve Your Daily Grind

Understanding is temporal and changes whenever you gain new information, experience or shift your vantage point.

Business News

13 Things I Learned Working Years in My Pajamas

The alchemy of remote work is that location becomes irrelevant; you can quite literally build a team, culture, and company without borders.

Business News

How to Write Something That People Will Actually Read

'As for how to write well,' writes Paul Graham, 'here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut everything unnecessary.'

Business News

The Importance of Making Publishing a Team Sport

Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.

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