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John Williams

John Williams is the founder and president of, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.

Living Your Brand

Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset.
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The Art of Rebranding

Update a tired brand or create an entirely new identity with a smart rebranding strategy.
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The ABCs of Business Cards

5 tips for creating a professional business card that leaves a lasting impression.
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Using Your Logo in Memorable Ways

So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.
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Name Your Business in 3 Easy Steps

First impressions are everything, so here's how to choose a name your customers will bond with.
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Is it Time to Broaden Your Branding Horizon?

Know the risks and rewards of extending your brand before you put your name on the line.
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Building a Money-Making Brand

Stand out from the competition with these 5 steps to creating a winning brand platform.

Make Over Your Business's Image

The perks and perils of rebranding your company
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Making Your Brand Original

Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.

Does Your Business Need a Makeover?

The perks and perils of rebranding your company
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Crafting a Memorable Logo

Our branding expert shares five reasons why your business needs a logo your customers won't forget.
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3 Steps to Branding Your Website

Keep customers coming back for more with these tips for making a good impression with your site.

8 Common Misconceptions About Business Websites

Ready to continue your branding efforts online? Our expert tells you what you should know <i>before</i> you build your website.

Creating Brand Standards for Your Business

You can set your business apart with consistently designed marketing materials. This branding expert shows you how.

The ABCs of Print and Web File Formats

When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.