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Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.
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Is Their Perception Your Reality?
Find out if your branding efforts are making a positive impact on your customers.
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Top 5 Business Card Blunders
Avoid these mistakes that could ruin your branding efforts.
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6 Ways to Convey Quality
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Entrepreneurs
Know--and Brand--Thyself
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
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5 Tips for Writing Quick-Read Copy
Want to keep your audience's attention? Here's how to keep it short.
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Highlight Your Brand with a Favicon
Want to capture your web audience? Use a 'favorites icon.'
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Target the Right Niche
Looking for your niche? Here's how to find one that'll work for your business.
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Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
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Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.
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Creating Sales Tools That Build Your Brand
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
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Logo Design Basics
Craft your logo carefully because what it looks like says a lot about your business.
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Branding Trends: Delivery Channels Take the Lead
The hot ways to enhance your brand involve new media, but business branding basics are still in style.
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Hiring a Branding Professional
Looking to improve your company's image? Here's how to find the firm to help you do it.
