More From John Williams
Marketing
Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.
Marketing
Is Their Perception Your Reality?
Find out if your branding efforts are making a positive impact on your customers.
Marketing
6 Ways to Convey Quality
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Entrepreneurs
Know--and Brand--Thyself
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
Marketing
5 Tips for Writing Quick-Read Copy
Want to keep your audience's attention? Here's how to keep it short.
Marketing
Highlight Your Brand with a Favicon
Want to capture your web audience? Use a 'favorites icon.'
Marketing
Target the Right Niche
Looking for your niche? Here's how to find one that'll work for your business.
Marketing
Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Marketing
Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.
Marketing
Creating Sales Tools That Build Your Brand
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Marketing
Logo Design Basics
Craft your logo carefully because what it looks like says a lot about your business.
Marketing
Branding Trends: Delivery Channels Take the Lead
The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Marketing
Hiring a Branding Professional
Looking to improve your company's image? Here's how to find the firm to help you do it.
