John Williams
John Williams is the founder and president of LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.
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Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.
Is Their Perception Your Reality?
Find out if your branding efforts are making a positive impact on your customers.
6 Ways to Convey Quality
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Know--and Brand--Thyself
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
5 Tips for Writing Quick-Read Copy
Want to keep your audience's attention? Here's how to keep it short.
Highlight Your Brand with a Favicon
Want to capture your web audience? Use a 'favorites icon.'
Target the Right Niche
Looking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.
Creating Sales Tools That Build Your Brand
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Logo Design Basics
Craft your logo carefully because what it looks like says a lot about your business.
Branding Trends: Delivery Channels Take the Lead
The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Hiring a Branding Professional
Looking to improve your company's image? Here's how to find the firm to help you do it.
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