John Williams

John Williams is the founder and president of LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.

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Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
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Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
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Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
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6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Entrepreneurs

Know--and Brand--Thyself

The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
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5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
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Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
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Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
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Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Marketing

Your Brand's True Colors

Learn what the colors you use say about your business.
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Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
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Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
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Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
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Branding Trends: Delivery Channels Take the Lead

The hot ways to enhance your brand involve new media, but business branding basics are still in style.
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Hiring a Branding Professional

Looking to improve your company's image? Here's how to find the firm to help you do it.
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