John Williams

John Williams is the founder and president of, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.



Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.


Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.


Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.


Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.


6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.

Thought Leaders

Know--and Brand--Thyself

The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.

More Authors You Might Like