Mark Miller and Lucas Conley

Co-Authors of "Legacy in the Making" (McGraw Hill-Education)

Mark Miller is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One. Lucas Conley is a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the co-author of The Method Method.

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Counterintuitively, we've found that the best short-term strategy is a long-term one.

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