Serenity Gibbons

Serenity Gibbons

Guest Writer
Equal Rights Advocate, Promoting Amazing Companies Across the Globe

More From Serenity Gibbons

Solving Problems

How to Make an Unsexy Industry Sexier

Talking about your product will always bore people. Telling them how it solves their problem never will.
Influencer Marketing

This Entrepreneur Helps Celebrities Harness Their Fame to Build Their Brands

Fans tend to view celebrities as untouchable icons. Barrett Wissman guides them off the pedestal into the more approachable role of social media influencer.
Health and Wellness

12 Ways to Do a Fitness Challenge in Your Company

Find a fitness or wellness competition that supports your employees in improving their lives.
Customer Relationship Management

7 Amazing Ways to Build Long-Term Relationships With Your Customers

Repeat business is essential but in the rush of doing everything it's easy to lose customers without even realizing it.
Sustainability

What Big Companies Can Teach Small Business Owners About Sustainability

Companies that have embraced ambitious sustainability goals have invariably found it improves efficiency, employee morale and public perception.
Business

How One Entrepreneur Found Lasting Success By Focusing on 3 Basic Business Principles

A single-minded focus on revenue can blind you to how badly your business is really doing.
Social Media

Where Is Social Media Headed in 2018 and Beyond?

Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments.
Building a Website

The 5 Characteristics of Social Media Websites That Go Viral

There is no formula for a site that goes viral but you can see what's missing from those that don't.
Email Marketing

Email Validation: A Critical Success Factor in Email Marketing

Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.
Events

Run Your Own Conference to Scale Your Company This Fall

Events are a big investment of time and money but the potential rewards are worth it.

15 'RegTech' Investors Every Fintech Startup Needs to Know

In a parallel to the thriving fintech sector, an industry is emerging to automate complex regulatory reporting requirements.
Sales

10 Most Innovative Movers and Shakers in Sales Leadership

Selling your idea, your product and yourself is the heart of every business, so learn from the masters.
Company Culture

Putting People First and Pursuit of Funding Last Propels This Startup's Growth

Recontent has quickly built revenue into the hundreds of millions without outside investors, despite well-established competitors.
Entrepreneurs

This Entrepreneur's Secret for Going From Bartender to 7-Figures a Year

Instead trying to get hordes of customers, he focused on getting a few who pay top dollar.
Global Entrepreneurship

These 30 International Entrepreneurs Really Are Solving the World's Problems

The world has countless problems, unless you're an entrepreneur, in which case the world has countless opportunities.