Thomas Smale

Thomas Smale

Entrepreneur Leadership Network Contributor
Founder of FE International

More From Thomas Smale

Operations

How to Reduce Operational Costs

If you're serious about outsourcing to reduce costs, do your due diligence and find qualified individuals or firms to work with.
Identity Theft

4 Ways to Protect Yourself From Identity Fraud

For starters, have you thought about using a password manager.? Well, why not?
Online Reviews

How to Use Reviews to Grow Your Business

Do you even ask your customers for reviews? Because there's a good chance you won't get what you don't ask for.
Email Newsletters

How Email Can Boost Your Freelancing Reputation

The first step is to convert visitors into subscribers, and there are some excellent tools to help you do that.
Online Marketing

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.
Coffee

5 Ways That Coffee Affects Productivity

Yes, we all love java. It gets us going in the morning. And the afternoon. And the evening. But is it really such a good idea?
Outsourcing

In-House or Outsourced? How Do You Decide?

Outsourcing your website design could save you countless hours pushing pixels. But any aspect of your business that could be automated should stay in house.
Trust

5 Strategies for How to Make Customers Trust Your Brand

Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.
Conferences

10 Conferences to Consider in 2017, to Boost Your Online-Retail Strategies

Barbara Corcoran. Rand Fishkin. Cutting-edge technology. Brand development. Omni-channel integration. What will draw you to the next ecommerce conference?
Google

How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year

Don't make and promote dangerous healthcare products. And don't promote fake news. Either action makes you a bad person. And, besides, Google is going to get you.
International Business

The Best Countries to Start a Business Are . . .

Ever thought of Singapore or Denmark? Yes, Denmark is actually a very good idea.
Content Marketing

6 Tools to Turbocharge Your Content Marketing in 2017

Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?
Setting Goals

How Online Businesses Can Prepare for 2017

New tech? Weekly and monthly goals? Risks you plan to take? What goals are you setting for next year?
Black Friday

Were Stores or Mobile Sales More Successful on This Year's Black Friday?

Without sales like those on Black Friday, ecommerce businesses might have had a tougher time recovering from the post-election blues.
Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?