Sponsored Content | Brand Spotlight Partner What's This?

3 Ways Your Workspace Can Attract and Retain Talent A team of all-star employees can make a big difference in the entrepreneurial journey.


Entrepreneurs tend to work with such a laser focus, they sometimes forget to pay attention to what happens within their own office walls. Employers may not realize that building a superior workforce starts with the work environment itself. Not only do you need to hire the right people, you also need to keep them happy and healthy day after day.

Many business owners make the mistake of thinking they don't have the time or budget to invest in work culture, especially when it involves making adjustments to the physical environment. Here are three simple things business owners can do to improve company culture—and win and retain top talent as a result.

1. Prioritize employee wellness.

One of the most affordable investments you can make toward employee wellness is in standing desks. Studies have shown that height-adjustable workstations increase the probability of a pain-free work-day by 80 percent and that lower back discomfort can be significantly reduced by sitting and standing while at work compared with simply sitting.

One simple option is VARIDESK®, which offers a desk that can be easily adjusted to let employees go from standing to sitting as they prefer—such as the VARIDESK ProDesk® 60 Electric, a commercial-grade electric standing desk designed to assemble in under five minutes.

The VARIDESK active workspace encourages movement and flexibility with the ability to transform configurations as needed. For instance, a conference room can be spun up in an hour to accommodate a working team, or workstations can be added in minutes.

2. Encourage creativity.

Your workspace matters. In today's offices, the open-plan arrangement often prevails, mostly because it's both affordable and encourages collaboration. But the many distractions that come from these floor plans can put a big damper on productivity.

It's important to keep these pros and cons in mind as you're designing your office, whether you start out at a coworking space or you're jumping right to a dedicated office.

Your culture heavily impacts recruiting and retention, and your office furniture plays into this. In addition to comfortable seating, smart business owners will create common social areas to spur conversation and idea sharing, encourage employees to sit in different locations around the office and interact with people on different teams.

3. Create a strong work culture from the start.

If you're like many entrepreneurs, you've put considerable thought into your company's mission and goals. As you work through that process, also consider the type of work culture you plan to create.

Work culture is communicated in everything you do—from the way your office is set up to how you conduct meetings. Incorporating flexibility into people's schedules and workspaces is sought after by "A" players, as are communications solutions that keep your entire team in touch, whether people are working from home or in the office.

By establishing this from the beginning, you'll ensure that you surround yourself with people who embrace this goal and want to be a part of your team for years to come.

Create your active workspace today at

*All citied sources at