Sense of Place
Turn your store into a sensory experience.
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The scent of tea and baked goods fills the air inside Janam Indian Tea, andthe music of local artists plays quietly on a surround-soundsystem. While seated on furniture draped in sumptuous fabrics,patrons enjoy their food and drink from fine china. Deep, richcolors evoke the mood of an Indian tearoom-right in the heart ofJersey City, New Jersey.
"It takes you far away and makes it a complete teaimmersion experience," says owner Amy Dubin, 33.
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