Sense of Place

Turn your store into a sensory experience.

By Gwen Moran • Mar 1, 2006

Opinions expressed by Entrepreneur contributors are their own.

The scent of tea and baked goods fills the air inside Janam Indian Tea, andthe music of local artists plays quietly on a surround-soundsystem. While seated on furniture draped in sumptuous fabrics,patrons enjoy their food and drink from fine china. Deep, richcolors evoke the mood of an Indian tearoom-right in the heart ofJersey City, New Jersey.

"It takes you far away and makes it a complete teaimmersion experience," says owner Amy Dubin, 33.

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