This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Close to Home Make the most of local search--and watch your sales soar.

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Less than a year after signing on with of the growing number of local search engine optimization firms that include HubSpot, and others--Rocky Ricelli, 45, started getting calls from chain stores and property managers who operate in other states but need his services in the Detroit-area market he serves. They found his $5.5 million paving maintenance company, A & R Sealcoating Inc., by searching for some combination of his company's services and the town it's located in. "They never would have found me if we didn't pop up near the top when people search locally for someone who can repair potholes or fix [parking lot] striping," he says.

If you're ready to be the big dog in your local search segment, Jennifer Grappone and Gradiva Couzin, partners at Gravity Search Marketing and co-authors of Search Engine Optimization: An Hour a Day, offer this advice:

Editor's Pick

Related Topics

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.


How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.