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Experience Counts

The hunt for angel investors is tough enough. Finding one who offers more than money adds to the challenge--but it's worth it.

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This story appears in the April 2008 issue of Entrepreneur. Subscribe »

Laura Bennett found her angel investor in a mentor at Canada Life, her former employer. The executive asked Bill Acton, executive vice president of the company's European division, for advice on starting Embrace Pet Insurance, the Mayfield Village, Ohio, she was launching with Alex Krooglik, 35. Acton was intrigued, and he invested $50,000 in the company, which wrote its first policies in 2006.

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