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Launch For Less

Learn how to pinch your pennies during startup and build a successful business.

This story appears in the May 2008 issue of Start Up.

Paul Williams started a $4 million company that offers information-security consulting to government agencies and corporations. With clients like those, you might think a would need impressive offices, administrative assist-ants and splashy materials. But Williams, 45, launched his 4-year-old Houston firm, Gray Hat Research, for about $4,000.

Instead of hiring a lawyer who would charge $25,000 or more to incorporate the business, Williams went to and paid $1,050. He held a contest to create the company name and logo. A friend with high-speed internet hosted the company website and e-mail for free.

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