Boost sales by educating customers on your product.
Opinions expressed by Entrepreneur contributors are their own.
When Mary Cassinelli moved her herbal products shop, DandelionBotanical Company, to its current Seattle location, she waslooking for a way to attract customers. Remembering that theseminars she held at her previous location always resulted inincreased sales, she ramped up her "edu-selling"efforts.
"We'll reach more than 200 students this year,"says Cassinelli, 38.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve