Lesson Plans Boost sales by educating customers on your product.

By Gwen Moran • Jun 1, 2006

Opinions expressed by Entrepreneur contributors are their own.

When Mary Cassinelli moved her herbal products shop, DandelionBotanical Company, to its current Seattle location, she waslooking for a way to attract customers. Remembering that theseminars she held at her previous location always resulted inincreased sales, she ramped up her "edu-selling"efforts.

"We'll reach more than 200 students this year,"says Cassinelli, 38.

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