Lesson Plans Boost sales by educating customers on your product.
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When Mary Cassinelli moved her herbal products shop, DandelionBotanical Company, to its current Seattle location, she waslooking for a way to attract customers. Remembering that theseminars she held at her previous location always resulted inincreased sales, she ramped up her "edu-selling"efforts.
"We'll reach more than 200 students this year,"says Cassinelli, 38.
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