Business Type: Franchise
Startup Costs: $59,000 - $88,000
2017 Entrepreneur Magazine #1 Advertising Franchise
2016 Franchisee Client of the Year Entrepreneur Source
2016 Entrepreneur Magazine Franchise 500 - #366
2015 Entrepreneur Magazine Franchise 500 - #443
2015 Entrepreneur Magazine - #14 Top New Franchises
#27 Franchise Business Review Franchisee Satisfaction Awards
#55 Entrepreneur Magazine’s Top New Franchises 2013
Finalist for AMA Stevie Awards 2007 and 2011 for Most Innovative Company
2017 Top 200 Franchises- Franchise Business Review
2016 Top 200 Franchises - Franchise Business Review
2015 Top 200 Franchises - Franchise Business Review
Number of Franchisees (US)
Number of Company Owned Units
Year Started Franchising
All States except RI, ND, SD, HI
What Welcomemat Franchisees Do
Provide inexpensive and effective ways for businesses to market to new movers and other prospects in their local communities
Build repeat and recurring revenue with clients in local community
Consult with local businesses and help set them up with the proper marketing tools and solutions
Offer valuable big-business marketing and data solutions to local businesses
Work locally in the community
Additional Revenue Stream Opportunities
Use Welcomemat’s proprietary data modeling tools to provide mailings targeting the “ideal” customers for their business
Use Welcomemat’s proprietary data modeling tools to offer social media ads for local businesses to help drive profit and revenues
Offer social media promotion and engagement for local businesses
Use Welcomemat’s online review platform to help local businesses manage and promote customer reviews.
Use Welcomemat’s digital offering, to help local businesses get found through search engines
Offer mobile loyalty solution for small business including social media plug-ins
When working with local businesses, Welcomemat franchisees will be:
Offering a simple and effective way to target new movers – a market segment that all businesses need access to in order to grow their business
Provide a high-powered solution for a low monthly fee to small businesses
Helping community businesses determine the right trade area for distribution and targeting
Consulting and offering additional solutions in the mobile, digital and social space.
Using Welcomemat’s measurement tools and big data to provide ongoing support to customers
Provide tracking and measurement of results back to the local businesses so they can increase revenue and profits.
Use tracking and measurement of results to create repeat and recurring revenue from local business
Enjoy working with a marketing solution that is targeted and niche and with little direct competition
Franchisee Clients Include Unique Local Businesses and Local Franchise Brands:
Leverage national partnerships and existing relationships with many well-known brands.
Recurring Revenue – The strength of the Welcomemat Model!
Monthly recurring income
Electronic payment is stored on file for auto-billing
Multiple revenue streams
Personality of Welcomemat Franchisees
Likeable and personable
Other items worth mentioning:
Scaled tracks options for those wanting to grow bigger businesses/marketing agencies
Low cost investment
Work standard business hours
Short timeline to launch – no real estate selection, etc.
Welcomemat LAUNCHPAD Support Platform
Welcomemat has developed a comprehensive launch program for all new franchisees called Welcomemat Launchpad. Our franchisees gain access to several strong support tools and resources that make up the Welcomemat LAUNCHPAD. These include.
One week training at home office
Mentor program – 2 days in the field with a certified franchisee mentor
Regional Franchisee Support through the Crown Jewel Support system
Track selection for helping franchisees focus on the right goals for their business
Dedicated sales coach for the first 6 months after training
Welcomemat University Online Class and Training Access
Franchisee Lead Generation
Fully loaded CRM with leads/contacts in the new franchisee area
Marketing automation to create awareness
Lead factory – a strategic system designed to drive additional leads for new and existing franchisees
Back Office Support
All production work is handled by home office – Welcomemat franchisees are not stuffing envelopes, capturing mover data, posting social media ads, etc.
Monthly invoicing, credit card processing, and reporting is done by the home office
Accounting information is piped into franchisees accounting system electronically, removing heavy administrative and bookkeeping work.
Access to patented technology for data tracking
National account opportunities – gain revenue through national relationships formed by the home office