Welcomemat Services

Welcomemat Services is a marketing revolution for small businesses. We are the nation’s most technologically advanced & sophisticated neighborhood welcoming package.

Business Type: Franchise

Startup Costs: $59,000 - $88,000

Can be operated from home: Yes
Financing Available: Yes

Welcomemat Awards

2017 Entrepreneur Magazine #1 Advertising Franchise
2016 Franchisee Client of the Year Entrepreneur Source
2016 Entrepreneur Magazine Franchise 500 - #366
2015 Entrepreneur Magazine Franchise 500 - #443
2015 Entrepreneur Magazine - #14 Top New Franchises
#27 Franchise Business Review Franchisee Satisfaction Awards
#55 Entrepreneur Magazine’s Top New Franchises 2013
Finalist for AMA Stevie Awards 2007 and 2011 for Most Innovative Company
2017 Top 200 Franchises- Franchise Business Review
2016 Top 200 Franchises - Franchise Business Review
2015 Top 200 Franchises - Franchise Business Review

Number of Franchisees (US)

54

Number of Company Owned Units

8

Year Founded

2003

Year Started Franchising

2010

State Registrations

All States except RI, ND, SD, HI

 

What Welcomemat Franchisees Do

  • Provide inexpensive and effective ways for businesses to market to new movers and other prospects in their local communities

  • Build repeat and recurring revenue with clients in local community

  • Consult with local businesses and help set them up with the proper marketing tools and solutions

  • Offer valuable big-business marketing and data solutions to local businesses

  • Work locally in the community

Additional Revenue Stream Opportunities

  • Use Welcomemat’s proprietary data modeling tools to provide mailings targeting the “ideal” customers for their business

  • Use Welcomemat’s proprietary data modeling tools to offer social media ads for local businesses to help drive profit and revenues

  • Offer social media promotion and engagement for local businesses

  • Use Welcomemat’s online review platform to help local businesses manage and promote customer reviews.

  • Use Welcomemat’s digital offering, to help local businesses get found through search engines

  • Offer mobile loyalty solution for small business including social media plug-ins

When working with local businesses, Welcomemat franchisees will be:

  • Offering a simple and effective way to target new movers – a market segment that all businesses need access to in order to grow their business

  • Provide a high-powered solution for a low monthly fee to small businesses

  • Helping community businesses determine the right trade area for distribution and targeting

  • Consulting and offering additional solutions in the mobile, digital and social space.

  • Using Welcomemat’s measurement tools and big data to provide ongoing support to customers

    • Provide tracking and measurement of results back to the local businesses so they can increase revenue and profits.

    • Use tracking and measurement of results to create repeat and recurring revenue from local business

  • Enjoy working with a marketing solution that is targeted and niche and with little direct competition

Franchisee Clients Include Unique Local Businesses and Local Franchise Brands:

  • Leverage national partnerships and existing relationships with many well-known brands.

Recurring Revenue – The strength of the Welcomemat Model!

  • Monthly recurring income

  • Electronic payment is stored on file for auto-billing

  • Multiple revenue streams

Personality of Welcomemat Franchisees

  • Likeable and personable

  • Gregarious

  • Confident

  • Grit!

Other items worth mentioning:

  • Home-based

  • Scaled tracks options for those wanting to grow bigger businesses/marketing agencies

  • Low cost investment

  • Work standard business hours

  • Short timeline to launch – no real estate selection, etc.

Welcomemat LAUNCHPAD Support Platform

Welcomemat has developed a comprehensive launch program for all new franchisees called Welcomemat Launchpad. Our franchisees gain access to several strong support tools and resources that make up the Welcomemat LAUNCHPAD. These include.

  • One week training at home office

  • Mentor program – 2 days in the field with a certified franchisee mentor

  • Regional Franchisee Support through the Crown Jewel Support system

  • Milestone rewards

  • Track selection for helping franchisees focus on the right goals for their business

  • Dedicated sales coach for the first 6 months after training

  • Welcomemat University Online Class and Training Access

  • Annual Conference

Franchisee Lead Generation

  • Fully loaded CRM with leads/contacts in the new franchisee area

  • Marketing automation to create awareness

  • Lead factory – a strategic system designed to drive additional leads for new and existing franchisees

Back Office Support

  • All production work is handled by home office – Welcomemat franchisees are not stuffing envelopes, capturing mover data, posting social media ads, etc.

  • Monthly invoicing, credit card processing, and reporting is done by the home office

  • Accounting information is piped into franchisees accounting system electronically, removing heavy administrative and bookkeeping work.

  • Access to patented technology for data tracking

  • National account opportunities – gain revenue through national relationships formed by the home office